Estrategias para ajustar precios
Hernández Valdés, Patricia E.
Hidalgo Gallardo, Amada
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Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable price. This material addresses some of the strategies and tactics used in organizations to adjust the prices of their goods and services, in order to make them more attractive and accessible to consumers, buyers and end users.