Estrategias para ajustar precios

dc.contributor.author	Hernández Valdés, Patricia E.
dc.contributor.author	Hidalgo Gallardo, Amada
dc.date.accessioned	2017-04-03T02:24:55Z
dc.date.available	2017-04-03T02:24:55Z
dc.date.issued	2017-01-01
dc.identifier.uri	https://repository.uaeh.edu.mx/bitstream/123456789/17571
dc.description.abstract	Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable price. This material addresses some of the strategies and tactics used in organizations to adjust the prices of their goods and services, in order to make them more attractive and accessible to consumers, buyers and end users.	es
dc.language.iso	es	es
dc.subject	Marketing mix - Price – Price strategies – Price	es
dc.subject	adjustments - Discounts - Perceived value	es
dc.title	Estrategias para ajustar precios	es
dc.type	Presentation	es