Oferta, Demanda y Costos en la Fijación de Precios
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Date
2016-07-01Author
Hernández Valdés, Patricia E.
Sánchez Torres, Yolanda
Cruz Cruz, Mario
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Show full item recordAbstract
Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services.
Competitive pricing, ideally, suits the perceived value of the product , it allows to obtain an acceptable sales volume, covers the costs of the organization and achieves a healthy profit level in a long term horizon.