Oferta, Demanda y Costos en la Fijación de Precios
Hernández Valdés, Patricia E.
Sánchez Torres, Yolanda
Cruz Cruz, Mario
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Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services. Competitive pricing, ideally, suits the perceived value of the product , it allows to obtain an acceptable sales volume, covers the costs of the organization and achieves a healthy profit level in a long term horizon.