Historia del Marketing Turístico
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Date
2016-01-01Author
Hurtado Piña, Jorge
Ramírez Ortega, Joel
Ángeles Plascencia, Efrén A.
Guzmán Herrera, Alejandra
Hernández Aranda, Irma
Aguilar Solano, Zaira
Ortiz Muñoz, Jorge Joel
García Piñón, Fanny
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The MKT applied to tourism is a discipline that began using relatively until recently in this important sector, was almost half of the last century when they start to talk about tourist product, quality tourism service, marketing of tourist destinations, etc.