Insumos de la Inteligencia de Mercados

Abstract

For organizations, Market Intelligence is a tool that provides very important information whose main purpose is to make accurate and reliable decisions that seek to satisfy the needs, desires and desires of consumers. In order to develop an adequate strategy, it is important to know the different inputs of market intelligence, such as: Research, Experience, Coaching, Benchmarking, Data Mining and New Paradigms, these will allow developing better controlled methodological procedures, pursuing the collection, processing and Analysis of relevant information for strategic decision making.