Fuentes de información para la toma efectiva de decisiones entre agroemprendedores

Jaidení Azucena Casarez Muñoz; Asael Islas-Moreno; Ana Lieseld Guzmán-Elizalde; Miguel Paúl Conde-Hinojosa; Benito Flores-Chávez

doi:10.29057/icap.v12i24.16253

Autores/as

Jaidení Azucena Casarez Muñoz Instituto de Ciencias Agropecuarias. Universidad Autónoma del Estado de Hidalgo https://orcid.org/0009-0001-1373-4439
Asael Islas-Moreno Instituto de Ciencias Agropecuarias - Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0002-1693-564X
Ana Lieseld Guzmán-Elizalde Instituto de Ciencias Agropecuarias. Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0001-7436-485X
Miguel Paúl Conde-Hinojosa Instituto de Ciencias Agropecuarias. Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0003-4689-1390
Benito Flores-Chávez Instituto de Ciencias Agropecuarias. Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0002-4579-8103

DOI:

https://doi.org/10.29057/icap.v12i24.16253

Palabras clave:

Agroemprendedores, Toma de decisiones, Fuentes de información, Éxito, Agronegocios

Resumen

Los emprendedores agropecuarios toman múltiples decisiones que afectan el desempeño de sus unidades de producción. El objetivo fue determinar qué fuentes de información o combinación de ellas permiten tomar decisiones que generan resultados positivos. Se analizaron la mejor y la peor decisiones tomadas por 24 agroemprendedores dedicados a la producción de jitomate bajo invernadero, una actividad cuyo dinamismo económico y tecnológico ofrecen condiciones adecuadas para estudiar la toma de decisiones. Entre tres fuentes de información examinadas; la observación de comportamientos en otros, la experimentación propia y la interacción social, se encuentra que una combinación de las tres conduce a los agroemprendedores a tomar decisiones que generan resultados satisfactorios. Dentro de esta combinación, la observación se erige como la fuente de información principal y la experimentación y la interacción social fungen como fuentes complementarias. Los hallazgos sugieren que los agroemprendedores efectivos toman decisiones mediante comportamientos que no necesariamente se alinean con los comportamientos más clásicamente atribuidos a los emprendedores.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

[1] SIAP. (2024). Sistema de Información Agropecuaria de Consulta (SIACON). https://www.gob.mx/siap/ Consultado 01/09/2025.

[2] INEGI. (2022). Censo Agropecuario 2022. https://www.inegi.org.mx/programas/ca/2022/#tabulados Consultado 01/09/2025.

[3] Lans, T., Seuneke, P., & Klerkx, L. (2017). Agricultural Entrepreneurship. In Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer. https://doi.org/10.1007/978-1-4614-6616-1_496-2

[4] Islas-Moreno, A., Muñoz-Rodríguez, M., Santoyo-Cortés, V. H., Aguilar-Gallegos, N., Martínez-González, E. G., & Morris, W. (2023). Understanding the process of agricultural entrepreneurship: perspective from strategic movements and entrepreneurial families. Journal of Agribusiness in Developing and Emerging Economies, 13(2), 323–341. https://doi.org/10.1108/jadee-08-2021-0202

[5] Fitz-Koch, S., Nordqvist, M., Carter, S., & Hunter, E. (2018). Entrepreneurship in the Agricultural Sector: A Literature Review and Future Research Opportunities. Entrepreneurship Theory and Practice, 42(1), 129–166. https://doi.org/10.1177/1042258717732958

[6] Nuthall, P. L., & Old, K. M. (2018). Intuition, the farmers’ primary decision process. A review and analysis. Journal of Rural Studies, 58(December 2017), 28–38. https://doi.org/10.1016/j.jrurstud.2017.12.012

[7] Alhawamdeh, H. M., & Alsmairat, M. A. K. (2019). STRATEGIC DECISION MAKING AND ORGANIZATION PERFORMANCE: A LITERATURE REVIEW. International Review of Management and Marketing, 9(4), 95–99. https://doi.org/10.32479/irmm.8161

[8] Bartol, K. M., & Martin, D. C. (1994). Management (2nd ed.). New York: McGraw Hill.

[9] Bess, J. L., & Dee, J. R. (2023). Understanding College and University Organization. Theories for Effective Policy and Practice. New York: Routledge.

[10] Mundo Coxca, M., Jaramillo Villanueva, J. L., Morales Jiménez, J., Macías López, A., & Ocampo Mendoza, J. (2020). Caracterización tecnológica de las unidades de producción de tomate bajo invernadero en Puebla. Revista Mexicana de Ciencias Agrícolas, 11(5), 979–992.

[11] Mundo-Coxca, M., Jaramillo-Villanueva, J. L., & Barrera-Rodríguez, A. I. (2021). INNOVATION DYNAMICS IN GREENHOUSE TOMATO (Solanum lycopersicum) PRODUCTION IN PUEBLA, MEXICO. Agricultura, Sociedad y Desarrollo, 18(Julio-Septiembre), 431–444.

[12] Cortés-Morales, G., Santoyo-Cortés, V. H., Altamirano-Cárdenas, J. R., & Olivares-Gutiérrez, R. (2018). MODELOS DE NEGOCIO DE EMPRESAS DE HORTICULTURA PROTEGIDA EN TEXCOCO, MÉXICO. Agro Productividad, 11(9). https://doi.org/10.32854/agrop.v11i9.1222

[13] Zermeño-González, A., Kau-Pérez, P. O., Munguía-López, J. P., Ramírez-Rodríguez, H., & Cadena-Zapata, M. (2021). GREENHOUSE COVER COMPARISON ON TOMATO GROWTH AND YIELD. Agrociencia, 55(6), 523–538. https://doi.org/10.47163/agrociencia.v55i5.2557

[14] Vargas-Canales, J. M., Palacios-Rangel, M. I., Aguilar-Ávila, J., Camacho-Vera, J. H., Ocampo-Ledesma, J. G., & Medina-Cuellar, S. E. (2018). Efficiency of small enterprises of protected agriculture in the adoption of innovations in Mexico. Estudios Gerenciales, 34(146), 52–62. https://doi.org/10.18046/j.estger.2018.146.2811

[15] Shepherd, N. G., & Rudd, J. M. (2014). The influence of context on the strategic decision-making process: A review of the literature. International Journal of Management Reviews, 16(3), 340–364. https://doi.org/10.1111/ijmr.12023

[16] Bruce, A. B. (2019). Farm entry and persistence: Three pathways into alternative agriculture in southern Ohio. Journal of Rural Studies, 69(April), 30–40. https://doi.org/10.1016/j.jrurstud.2019.04.007

[17] Dobryagina, N. (2019). Agricultural Entrepreneurship Motivation Policies: European Union Experience and Decision Theory Application. International Journal of Rural Management, 15(1), 97–115. https://doi.org/10.1177/0973005219834739

[18] McElwee, G. (2008). A taxonomy of entrepreneurial farmers. International Journal of Entrepreneurship and Small Business, 6(3), 465. https://doi.org/10.1504/ijesb.2008.019139

[19] Mc Fadden, T., & Gorman, M. (2016). Exploring the concept of farm household innovation capacity in relation to farm diversification in policy context. Journal of Rural Studies, 46, 60–70. https://doi.org/10.1016/j.jrurstud.2016.05.006

[20] Morris, W., Henley, A., & Dowell, D. (2017). Farm diversification, entrepreneurship and technology adoption: Analysis of upland farmers in Wales. Journal of Rural Studies, 53, 132–143. https://doi.org/10.1016/j.jrurstud.2017.05.014

[21] Dyer, J. H., Gregersen, H. B., & Christensen, C. (2008). Entrepreneur behaviors, opportunity recognition, and the origins of innovative ventures. Strategic Entrepreneurship Journal, 2, 317–338. https://doi.org/10.1002/sej.59

[22] Camacho-Villa, T. C., Almekinders, C., Hellin, J., Martinez-Cruz, T. E., Rendon-Medel, R., Guevara-Hernández, F., Beuchelt, T. D., & Govaerts, B. (2016). The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context. The Journal of Agricultural Education and Extension, 22(5), 455–470. https://doi.org/10.1080/1389224X.2016.1227091

[23] Camacho-Villa, T. C., Zepeda-Villarreal, E. A., Díaz-José, J., Rendon-Medel, R., & Govaerts, B. (2023). The contribution of strong and weak ties to resilience: The case of small-scale maize farming systems in Mexico. Agricultural Systems, 210, 103716. https://doi.org/10.1016/j.agsy.2023.103716

[24] Cofré-Bravo, G., Klerkx, L., & Engler, A. (2019). Combinations of bonding, bridging, and linking social capital for farm innovation: How farmers configure different support networks. 69(July), 53–64. https://doi.org/10.1016/j.jrurstud.2019.04.004

[25] Daum, T., Scheiterle, L., Yameogo, V., Adegbola, Y. P., Mulinge, W., Kergna, A. O., Daudu, C., Angara, U. A., Zossou, R. C., Nientao, A., Fatunbi, O., Isuyi, L., & Birner, R. (2025). Moving beyond the productivity paradigm: Agricultural innovation systems and sustainable transformation in Africa. Agricultural Systems, 229. https://doi.org/10.1016/j.agsy.2025.104445

[26] Roldán-Suárez, E., Rendón-Medel, R., Aguilar-Ávlia, J., & Islas-Moreno, A. (2022). Innovation adoption in the maize production of the state of Guanajuato, Mexico: analysis of an intervention. Revista de Geografía Agrícola, 68, 1–19. https://doi.org/10.5154/r.rga.2019.68.05

[27] Dzingirai, M. (2021). The role of entrepreneurship in reducing poverty in agricultural communities. Journal of Enterprising Communities: People and Places in the Global Economy, 15(5), 665–683. https://doi.org/10.1108/JEC-01-2021-0016

[28] Fahmi, F. Z., & Savira, M. (2023). Digitalization and rural entrepreneurial attitude in Indonesia: a capability approach. Journal of Enterprising Communities, 17(2), 454–478. https://doi.org/10.1108/JEC-06-2021-0082

[29] Nguyen, G. N. T., Hoang, T. G., Nguyen, T. M., & Ngo, T. T. (2021). Challenges and enablers of women entrepreneurs’ career advancement in Vietnam’s coffee industry. Journal of Enterprising Communities: People and Places in the Global Economy, 15(1), 76–95. https://doi.org/10.1108/JEC-04-2020-0075

[30] Therese C. Lorenz, A. M., Padre, P. P., P. Ramos, J. K., Mabalay, A. A., H. Aure, P. A., & Blasa-Cheng, A. C. (2024). Farming is not a joke: the entrepreneurship ecosystem of agricultural social enterprises. Social Responsibility Journal, 20(9), 1747–1769. https://doi.org/10.1108/SRJ-11-2023-0629

[31] Wójcik, M., Jeziorska-Biel, P., & Czapiewski, K. (2019). Between words: A generational discussion about farming knowledge sources. Journal of Rural Studies, 67(May), 130–141. https://doi.org/10.1016/j.jrurstud.2019.02.024

[32] Islas-Moreno, A., Muñoz-Rodríguez, M., & Morris, W. (2024). Intergenerational Interaction and Change Management in Agricultural Family Businesses: An Analysis from the Rational, Emotional, and Contextual Dimensions. Innovar, 34(91), e101682. https://doi.org/10.15446/innovar.v34n91.101682

[33] Klocker, N., Head, L., Dun, O., & Spaven, T. (2018). Experimenting with agricultural diversity: Migrant knowledge as a resource for climate change adaptation. Journal of Rural Studies, 57(February 2017), 13–24. https://doi.org/10.1016/j.jrurstud.2017.10.006

[34] Rogers, E. M. (2003). Diffusion of Innovations (Quinta). Free Press: New York.

[35] McElwee, G. (2006). Farmers As Entrepreneurs: Developing Competitive Skills. Journal of Developmental Entrepreneurship, 11(3), 187–206. https://doi.org/10.1142/S1084946706000398

[36] Thomas, K. V., & Murali, S. (2025). Validation and testing of a measurement model for the assessment of agripreneurial competencies. Journal of Agribusiness in Developing and Emerging Economies, 15(2), 351–367. https://doi.org/10.1108/JADEE-07-2022-0139