Vol. 8 No. 15 (2026): Journal of Administrative Science UAEH

View Vol. 8 No. 15 (2026): Journal of Administrative Science UAEH

DOI: https://doi.org/10.29057/jas.v8i15

Published: 2026-07-05

Cover

Title
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Editorial Board

Editorial Committee
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Editorial

Editorial
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Articles

Strategic Innovation and Responsible Tourism: A Competitive Improvement Model for Regional Spas in Mexico.

Miguel Bonifacio Chulim Lemus, Aura Paulina Flores Barrera, Jorge Alberto Esponda Pérez

1-6
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The Tourism education and data analytics creating synergy for competitive human capital

Nancy Teston Franco, Aide Maricel Carrizal Alonso, Sonia Gayosso Mexia

7-13
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The use of AI in the Design of Personalized UIs

Arlen Ceron Islas, Aline Fernanda Morales Zea

14-22
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Characterization of social entrepreneurship among university students, a comparative study

María Dolores Martínez García, Yessica García Hernández, Tirso Javier Hernández Gracia , Danae Duana Avila

23-27
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Artificial Intelligence in Tourism: Challenges and Opportunities for Global Competitiveness, a Research Approach from the Literature. La Inteligencia Artificial en el Turismo: Retos y Oportunidades para la Competitividad Global, un enfoque de investigación desde la literatura.

Isai Quintero Andriano, Suhail Montaño Sánchez, Liza Viviana Velasco Álvarez

28-34
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Neurotourism 4.0: Artificial Intelligence, Extended Reality and Emotional Biometrics in Mexican Tourism Destination Marketing

Carlos Nai Him Ham Mejia

35-41
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Facebook digital marketing analysis in Pachuca Hidalgo restaurants in historic downtown, Mexico Análisis del marketing digital modalidad Facebook en restaurantes del centro histórico de Pachuca, Hidalgo México

Pedro Alfonso Ramos Sánchez, Carolina González Espinoza, José Sergio Rodríguez Martínez

42-48
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