The particularities of tourism marketing are the intrinsic characteristics that involves the provision of a tourist service. They are very important to take them into consideration when planning an advertising campaign ...

Communication being a core part of every social organism, it is extremely important to understand its concept, barriers that prevent it and to identify strategies that facilitate its transmission. The material presented ...

Tourism remains one of the most profitable activities worldwide making it a priority to strengthen strategies to make this activity remains an important part of the economy. One of these strategies focuses on finding new ...

It is a fact that tourism worldwide has experienced constant growth until becoming for many countries, one of its main sources of income and one of the first international trade actors. According to figures reported in ...

This paper aims to show the reader the importance of image and non- verbal conduct in the provision of tourism services and the need for companies to prepare their staff by providing tools that contribute to a better ...

Tourism is an activity related to the economic growth of countries found profitable to rescue their economies or improve benefits. Today tourism represents not only the action of traveling, but the responsibility to serve ...