Browsing Presentaciones electrónicas by Author "Hurtado Piña, Jorge"

Now showing items 1-11 of 11

    • Historia del Marketing Turístico 

      Hurtado Piña, Jorge; Ramírez Ortega, Joel; Ángeles Plascencia, Efrén A.; Guzmán Herrera, Alejandra; Hernández Aranda, Irma; Aguilar Solano, Zaira; Ortiz Muñoz, Jorge Joel; García Piñón, Fanny (2016-01-01)
      The MKT applied to tourism is a discipline that began using relatively until recently in this important sector, was almost half of the last century when they start to talk about tourist product, quality tourism service, ...

    • La Importancia de la Imagen del Personal de Contacto en Empresas Turísticas. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina (2016-01-01)
      This paper aims to show the reader the importance of image and non- verbal conduct in the provision of tourism services and the need for companies to prepare their staff by providing tools that contribute to a better ...

    • Ley Federal de Protección al Consumidor (LFPC), art. 2 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      Providers of tourist services must know the content of the Federal consumer protection law and their obligations drifts of it.

    • Ley Federal de Protección al Consumidor, art. 1 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      It is essential that providers of tourist services know the federal consumer protection law because tourists have rights that must be respected.

    • Ley Federal de Protección al Consumidor. 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      The Federal Consumer Protection Law, entered into force in Mexico on February 5, 1976, becoming an instrument of vital importance for the defense of the rights of all Mexican consumers.

    • Mobbing 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina (2016-01-01)
      The topic to be discussed is extremely interesting in any company, we refer to violent and biased attitude of a boss to a subordinate, a colleague to another colleague or a subordinate to a head, where its main purpose is ...

    • Un Nuevo Nicho de Mercado. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina; Santos Vargas, Denisse; Rose Islas, Sedrick Byeron (2016-01-01)
      Tourism remains one of the most profitable activities worldwide making it a priority to strengthen strategies to make this activity remains an important part of the economy. One of these strategies focuses on finding new ...

    • Particularidades del Marketing Turístico 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth; González Romo, Adrián; Alcántara Hernández, Ruth Josefina; Cerón Islas, Arlen; Gaona Rivera, Elías (2016-07-01)
      The particularities of tourism marketing are the intrinsic characteristics that involves the provision of a tourist service. They are very important to take them into consideration when planning an advertising campaign ...

    • La Planificación de la Investigación 

      Cruz Coria, Erika; Briones Juárez, Abraham; Hurtado Piña, Jorge (2016-01-01)
      Planning a research involves several steps ranging from the problem statement to the choice of procedures for analyzing the possible outcomes of the research. The series of steps that occur in these slides, preceding the ...

    • ¿Quiénes NO están obligados al cumplimiento de la Ley Federal de Protección al Consumidor? 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      Consumers should know who is required to comply with the Federal Consumer Protection Law.

    • La Responsabilidad Social del Turismo para todos. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina (2016-01-01)
      Tourism is an activity related to the economic growth of countries found profitable to rescue their economies or improve benefits. Today tourism represents not only the action of traveling, but the responsibility to serve ...