Análisis del mapeo sistemático de Facebook para Empresas

  • Lily Villegas Valle Universidad Popular Autónoma del Estado de Puebla
  • Mary Tere García Báez Universidad Popular Autónoma del Estado de Puebla
Palabras clave: Redes sociales,, mapeo sistemático,, Facebook,, Empresas,, Mercadotecnia.


El objetivo de este estudio es analizar la literatura sobre Facebook Empresas y detectar los vacíos existentes en las publicaciones de 2015-2019. Se realizó un mapeo sistemático de la literatura, clasificando la información, identificando la metodología y limitaciones utilizadas en las publicaciones. Para el desarrollo de la investigación se utilizaron las bases de datos EBSCO, Elsevier, Google Académico, Mendeley y Nature generando una muestra inicial de 281 artículos. Finalmente se propone como investigaciones futuras el enfoque concerniente a Facebook Blueprint así cómo la utilización de formas innovadoras como Big Data y Deep Learning que den paso a estudios intersectoriales e interculturales.


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Cómo citar
Villegas Valle , L., & García Báez, M. T. (2020). Análisis del mapeo sistemático de Facebook para Empresas. Boletín Científico De La Escuela Superior Atotonilco De Tula, 7(13), 1-9.