Realidad virtual y electroencefalografía en el estudio del consumo de bebidas azucaradas
Resumen
El consumo excesivo de bebidas azucaras (BA) constituye un problema de salud pública que aumenta el riesgo de padecer enfermedades crónicas no trasmisibles. Varios estudios demuestran la importancia del contexto situacional en el consumo de BA, pues influye en la decisión de consumo y en la experiencia subjetiva derivada de ésta. A su vez, sabemos que los estilos de vida y el tipo de alimentos que consumimos deja su marca en el cerebro y en la forma en que éste funciona. Existe un consenso general en la necesidad de abordar las problemáticas de salud pública desde varias trincheras, de forma que se puedan ofrecer alternativas efectivas que abonen tanto a la prevención como al tratamiento de los problemas derivados, en este caso, del consumo de BA. El objetivo de este ensayo es discutir el uso conjunto de realidad virtual, como herramienta para generar ambientes específicos y controlados, y el registro de la actividad eléctrica cerebral, como herramienta para obtener información sobre el funcionamiento cerebral, en el estudio del consumo de BA, exponiendo para ello hallazgos relevantes en ambos campos y enfatizando los puntos fuertes de cada técnica que son compatibles entre sí.
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