Comunicación, identidad y sentido de pertenencia en instituciones de educación superior

Abstract

Communication is the process that allows the development and evolution of a society through the transmission of information; on the other hand, the order and harmony to the interior of a community will be related to the sense of belonging that is generated between the groups that shape it and this in turn develops from the identity that the members of the community in question appreciate based on the ideals, ideologies, values, customs, objectives and goals that are pursued.

Currently, Higher Education Institutions have been stage of violent protests that put in risk the safety of the university community, this is the reason which is essential to strengthen the concepts of identity and sense of belonging based on the design of communication strategies and actions that allow the building of a culture of legality and a responsible society, inclusive and concerned about the social cohesion.