Now showing items 1-20 of 176

    • Administración de la Mercadotecnia 

      Ramírez López, Karla; Flores Jiménez, Ivette (2011-07)
      The marketing basis is the exchange of something valuable too, it is a total business system designed to plan products of satisfactions and desires, to price, promote and distribute them to target markets in order to achieve ...
    • Administración de la mercadotecnia 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-01)
      One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to ...
    • Administración del Capital Humano 

      Flores Jiménez, Ruth; Flores Jiménez, Ivette (2011-07)
      All organization of individuals human capital and who depended on the good operation and the achievement of the objectives. The area of human resources of the organizations to perform a function of grant importance of this ...
    • Administración Estratégica 

      González Pérez, R. Yahir (2011-08)
      The students will understand the background and the concept of strategic management, its focus and the stages belonging to it. They will understand the importance of having a strategic planning and its advantages.
    • Administración Estratégica 

      Ayala Hernández, Silvia (2011-07)
      At the end of the semester the student will be able to identify, apply and develop the essential elements in the strategic planning through a project.
    • Administración Estratégica 

      Flores Jiménez, Ruth; Salazar Márquez, Gloria Monserrat; Tapia Castillo, Delia Iliana (2011-07)
      The study of Strategic Management started a few decades ago and should be understood as one result of the advance of Management Sciences. The current article studies the process of Strategic Management, considering both ...
    • Administración Estratégica 

      Ayala Hernández, Silvia (2015-07-01)
      At the end of the semester the student will be able to identify, apply and develop the essential elements in the strategic planning through a project.
    • Administración Financiera 

      De León Vázquez, Irma Isabel (2014-01)
      The following material presents the program of financial administration, coursing in the sixth semester of the Bachelor in Business Administration. It shows the importance of Mexican Financial System, Finance and methods ...
    • Análisis de puestos 

      García Calva, Ana Lilia (2011-07)
      In this material are the main elements that make a job analysis.
    • Aplicaciones de Internet 

      Mera Callejas, Guillermo (2015-06-30)
      Internet is a network of networks that allows the decentralized networking of computers through a set of protocol scalled TCP/IP. He had its origins in 1969,when an agency of the United States Department of Defense began ...
    • Aprendizaje organizacional 

      González Hernández, Alicia (2011-07)
      In recent years, organizations have realized the need to promote organizational learning and make smart business organizations in which information becomes knowledge and this can be shared among all employees. The ...
    • Arrendamiento Financiero 

      Rivera López, María Isabel (2016-01-01)
      Leasing is the leasing that transfers to the lessee most of the risks and rewards of ownership. Equivalent for sale in payment, in which the purchase price of a product is paid over time and with interest. The leased asset ...
    • El Artículo 

      Ortiz González, Mónica (2011-07)
      Is a statement of broad content and different shape which interprets, evaluates, or explains an idea or current events of special importance, according to the conviction of the writer.
    • Auditoria Administrativa; Método Análisis Factorial. 

      Rivera López, María Isabel (2016-01-01)
      Audit implies the need to investigate and look for causes and effects, therefore the administrative audit aims to assess the activities in accordance with the principles of discipline, coupled with this cover acts seeking ...
    • Auditoría 

      Saenz Hernandez, Rosa Oralia (2011-08)
      Como primer paso en el proceso general de auditorías, un punto importante y significativo es el análisis y estudio minucioso del personal con el que cuenta el departamento a auditar. Por ello es importante que al momento ...
    • Axiomas de probabilidad 

      Martínez García, María Dolores (2017-05-01)
      When we make decisions there is always uncertainty, it is important to evaluate every variable involved in the situtation that we are studying. In this evaluation we use the Propability Theory in order to make decisions ...
    • Balance General 

      Leines Zavala, Catalina (2011-07)
      In this topic, talk about the importance of accounting in the financial area, we will apply the concept of accounting in our daily lives and in the existing economic entities, we discuss the concept of accounting and what ...
    • Cambio Organizacional 

      Flores Ramírez, Guillermina (2011-07)
      This topic discusses the factors involved in an organization when it wants to make a change for the benefit of it and how to deal with them, likewise the forces that mix such as internal and external.
    • Capacitación 

      Saenz Hernandez, Rosa Oralia (2011-08)
      TRAINING AS A TOOL OF MOTIVATION AND SOURCE OF PRODUCTIVITY.
    • Capacitación en México 

      Sarmiento Vargas, Ignacio (2011-07)
      LEGAL BASIS FOR TRAINING IN MEXICO.