Emotions, narratives and sexist prejudices. “The Juanitas”, a case of political gender violence against women.

Abstract

This article analyzes from an emotional perspective, the media construction of a political case of gender violence against women which detonated in social irritation. Nine newly elected women as federal deputies submitted their resignation leaving their places to their male substitutes. This situation, exposed by the media, led to rage and criticism among different sectors of the population. This study starts showing how emotions, as an analytical dimension play an important role in the ratification of social morality. The methodology is qualitative. Three media discourses are exposed: a chapter of a political analysis television program, a radio news program interview and a written press opinion article. In the emotional framework, the emergence of sexist narratives and prejudices characteristic of a macho culture is detected, as well as a media prosecution of the political parties involved.