Microsoft® corporation Balanced Score Card and its importance

  • Héctor Daniel Molina-Ruiz Universidad Autónoma del Estado de Hidalgo
  • Ma. de Lourdes Elena García-Vargas Universidad Autónoma del Estado de Hidalgo
  • Magda Gabriela Sánchez-Trujillo Universidad Autónoma del Estado de Hidalgo
Keywords: balanced scorecard, decision making tools, organizational enviroment

Abstract

The organizational environment requires useful tools that allow the management of organizations, due to the chaotic and demanding business environment that companies face. On the one hand, the new methods of production, client’s needs and market selectivity, have made business competition increasingly difficult and rigorous. In this document, the tool of the balanced scorecard used by Microsoft® is used as a tool for decision making, through its four perspectives: financial, customer, internal process and innovation.

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Published
2019-07-05
How to Cite
Molina-Ruiz, H. D., García-Vargas, M. de L. E., & Sánchez-Trujillo, M. G. (2019). Microsoft® corporation Balanced Score Card and its importance. TEPEXI Boletín Científico De La Escuela Superior Tepeji Del Río, 6(12), 72-76. https://doi.org/10.29057/estr.v6i12.4248

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