Thinking tools

Abstract

In this globalized world, the search for new consumers is a priority, so that every company is asking its designers to develop products or services that  connect in a better way with the wishes and needs of its consumers, that is why every professional that has contact with the industry or the services must know tools which point to the innovation, which develop the use of the thought of design of effective way for the  prototypes.

The different tools of thought presented here tend to develop a very different vision of how to innovate, as if at the time the tendency was to innovate to solve a need or create a new need or desire in consumers, at this time that is no longer enough, now we are looking to develop products or service that are connected to the needs, senses and feelings of consumers and for this the designer must know: what does he/she want ?, what does she/he feel? and how to build unique experiences in the client and how knowing this allows it to anticipate future needs, which not only solve the client's needs in the best way, but also cause a high degree of satisfaction, which will lead the customer to a loyalty to the brand.