Recovery of Business Tourism after covid-19

Abstract

Due to the Covid-19 pandemic, one of the most affected tourism segments was meetings tourism, also known as MICE: Meetings Incentives, Conventions, and Exhibitions. That is why Hosteltur magazine has conducted a study on this segment with the purpose of presenting the strategies that several experts of this type of tourism have developed to recover quickly and to be located with excellent expectations, benefiting the receiving destinations; as well as to continue spreading the knowledge, innovation and creativity of the productive sectors through meeting tourism.