Consumer buying decisions

Abstract

Today, marketing recognizes the importance of the consumer as a fundamental part of its work, that is, the more the marketer knows about consumer behaviour, the more tools he will have to design strategies and satisfy his needs, which is why these circumstances force organizations to place its clients as its first reason for being, to guarantee its survival and growth. Therefore, consumer behaviour has been transformed, giving rise to acquisitive growth, increasing incentives through advertising, so that the development of technology stimulates consumption, changing the vision of marketing, focusing on the needs of the consumer, while the vision focuses on sales through a constant and current process.