Geo-Explora. Geopark organic market Territory Geopark

Abstract

Organic food is the result of a more environmentally friendly agricultural and livestock process, avoiding polluting practices and healthier for consumers. At present there is already a constant growth in local consumption of organic products. Although not all people are informed or have access to information. That is why this project focuses on making known the importance of organic products to the main livestock farmers in the region. By compiling information from bibliographic sources, such as scientific and academic articles, journal articles, thus gathering basic bibliographies on the subject. Performing an analysis of organic products through dissemination strategies to encourage consumption. The results show the implementation of marketing strategies obtaining benefits in terms of advertising and promotion strategies since we have an increase in the demand for products in the market that are based on our potential consumers. The project is totally favourable in the “Comarca Minera” region, since it currently has little demand for organic products, likewise the positioning of the brand in organic foods was identified as a strategy for success, as well as commercial alliances to encourage the economy in the region.