Marketing and Consumer society

Abstract

The book Marketing and Consumer Society, initiates with various aspects related to consumption, and marketing studies from perspective of consumption is presented, in such it is analysed how market strategies influence’s society. Since the definition of Marketing under the different approaches, between economic, cultural and social as well as consumption and social responsibility, price as a variable that generates  value, or if  selling is marketing purpose, as well as successful cases in the image that is intended to show but having internal errors that contradict the campaigns and new technologies to try to understand what is observed by the customers’ eyes in advertising and packaging, to conclude with unbridled consumption by the social context in which the most vulnerable consumers and workers develop.