Planeación estratégica en Instituciones Educativas Strategic Planning in Educational Institutions

Abstract

Strategic planning, is an administrative process that helps the managers of the organization to design objectives and high contribution strategies that allow them to achieve their Vision and Mission. Within this process of Strategic Planning, managers collect, analyze and synthesize the most relevant information of the internal environment (results, finances, collaborators, technology, operation, administration, etc.) and the external environment (clients, markets, products, competitors, political, economic and social aspects, etc.) in which the company or organization is immersed. The Strategic Plan is like the DNA of the human being that, amazingly, tells the human body when and how to grow.
The management began to demand the planning of the tasks to be fulfilled, with a manager who analyzed how and when to execute them. In this way, the strategic planning specialized in what to do (the strategies) to achieve the objectives pursued in terms of the opportunities and threats offered by the environment. In this sense, it is important that all people linked to the management can develop their knowledge and understand exactly the needs of the organization, so that strategic planning allows them to interact with a dynamic and constantly evolving world. This can be done in public or private organizations, as well as in organizations that are dedicated to education.