Análisis estratégico y competitividad para el desarrollo de las Mipymes

María Dolores Martínez García; Blanca Cecilia Salazar Hernández

doi:10.29057/icea.v7i13.3511

Strategic analysis and competitivity for Msmes development

María Dolores Martínez García Universidad Autónoma del Estado de Hidalgo
Blanca Cecilia Salazar Hernández Universidad Autónoma del Estado de Hidalgo

DOI: https://doi.org/10.29057/icea.v7i13.3511

Keywords: Strategic analysis, competitivity, familiar business

Abstract

In this review, in different chapters, it approaches the analysis of the competitivity to propose some alternatives of the development of the MiPymes knowing deeply its problematic in order to determine its strenghts and weaknesses and sugest strategies and some plans that promote more competitivity of the MiPymes in Mexico, particularly in Guanajuato State.

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References

[1] Molina R, Ojeda JF, Ferrer J, López C. (2013). Análisis Estratégico y competitividad para el desarrollo de las MIPYMES. México: ENdORA

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Published

2018-12-05

How to Cite

Martínez García, M. D., & Salazar Hernández, B. C. (2018). Strategic analysis and competitivity for Msmes development. Boletín Científico De Las Ciencias Económico Administrativas Del ICEA, 7(13), 48-49. https://doi.org/10.29057/icea.v7i13.3511