Strategic analysis and competitivity for Msmes development
Keywords:
Strategic analysis, competitivity, familiar business
Abstract
In this review, in different chapters, it approaches the analysis of the competitivity to propose some alternatives of the development of the MiPymes knowing deeply its problematic in order to determine its strenghts and weaknesses and sugest strategies and some plans that promote more competitivity of the MiPymes in Mexico, particularly in Guanajuato State.
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References
[1] Molina R, Ojeda JF, Ferrer J, López C. (2013). Análisis Estratégico y competitividad para el desarrollo de las MIPYMES. México: ENdORA
Published
2018-12-05
How to Cite
Martínez García, M. D., & Salazar Hernández, B. C. (2018). Strategic analysis and competitivity for Msmes development. Boletín Científico De Las Ciencias Económico Administrativas Del ICEA, 7(13), 48-49. https://doi.org/10.29057/icea.v7i13.3511
Section
Reviews