Organization of the sales force

Abstract

Nowadays, sales administration facilitates the processes of follow-up, generation, and business opportunities, in addition to keeping the consumers of products and services updated. Therefore, organizations must present integrated strategies to obtain better results; For this reason, sales management is a source of information for the marketing area since the focus of sales has been changed and strategies such as segmentation and the value proposition have been implemented to maintain lasting relationships with customers. which has given rise to the management of ARC customer relationships. Product development and innovation are fundamental to the survival of any organization; The company must respond in advance to customer requests by offering innovative products that meet their needs: if not, it will simply look to the competition to meet their wishes, which is why the importance of organizing the sales force through analysis and control of costs, promotions and publicity reflected within its organizational structure and type of organization.